SMOOTHIE FACTORY // BONDI JUNCTION, NSW // 2018

Using the brand name to develop the concept created a very evocative space. The overall form being a giant apple, not only gives the customer an exciting and immersive experience, but also illustrates the freshness of the ingredients used in each smoothie and juice. Using natural materials emphasizes the natural feeling of this store. Graphic on the counter is used to illustrate the journey that the fruit goes on from the farm, to factory, to store and finally to smoothie.

SMOOTHIE FACTORY // BONDI JUNCTION, NSW // 2018