ZENITH // SYDNEY, NSW // 2017

With 2 existing shops in Melbourne and Sydney, Zenith is the exclusive Australian home of the finest collections from the world. Span Design was engaged to create a new shopping environment and branding image due to the expansion of the business range. Situated in the heart of Sydney CBD, this new fashion boutique is to target the young people who have a strong fashion sense and passion for trendy international brands.

When we were approaching the concept, the first word that popped up into our thoughts was “connection”. During the research of the 15+ brands that Zenith sells, we noticed that they all have their own personalities and characteristics. To bring all the elements and styles together, we created a design language based on a cube shape to form the wall display system, counter and floor display unit. The cube unit is not only for linking and integrating the difference within the products under a similar language but also making the shop easier to accommodate products with all kinds of shapes and forms to showcase the carefully curated collections and fashion designer excellence. The walls of the space were treated minimally to work as a backdrop and make the product display stand out more.

The main challenge of this project was to maintain the high volume of products in a small space and still achieve a boutique looking display. Our solution to this was to use the cube shapes to define and emphasise the boundaries of products to showcase their individuality. This reduces the visual chaos and competition between the products with the overall product presentation flowing into a nice rhythm.

SYDNEY DESIGN AWARDS 2017

Silver // Zenith // Retail

ZENITH // SYDNEY, NSW // 2017